Guilherme Jahara has been chief
creative officer (CCO) at F.biz
since January 2014. With 24 years’ experience, he started his career
as an art director
at Artplan and then went to the now defunct Salles D'Arcy, both in Rio de Janeiro.
In 2000, he moved to São Paulo to work at F / Nazca Saatchi & Saatchi and then at AlmapBBDO. In 2006, he became Creative Director at Publicis Brazil and a year later became the Creative Vice President.
Guilherme then moved to DDB Brazil and worked there as a Group Creative Director for three years helping the agency win the Agency of the Year Award at Cannes in 2009.
In January 2012, he became the Executive Creative Director of Leo Burnett Tailor Made and helped turn it into one of the 10 most awarded agencies in the world and the most awarded unit of the Leo Burnett group.
As well as being responsible for the art direction of the 37th Brazilian Creative Annual (CCSP) in 2013, Guiherme appeared on AdvertisingAge’s list of the 10 most important art directors in the world. That same year, Jahara also won the award for Best Art Director from the Brazilian Advertising Association (BPA). In 2014, he once again featured in the AdvertisingAge ranking, but this time as one of the 10 most award- winning creative directors in the world.
Among the campaigns he has been involved with are "Come to the Street" for Fiat; "The Bentley Burial" for the Brazilian Association of Organ Transplantation (ABTO); “My Blood is Red and Black” for the Foundation of Hematology of the State of Bahia (HEMOBA) and Esporte Clube Vitória football team; as well as numerous other highly successful campaigns for major companies including Volkswagen, Itaú, Schin beer, Samsung, Motorola, Absolut Vodka, Jameson Whiskey and Havaianas.
Be it as a creative director or an art director, Jahara’s resume stands out with awards in many diverse national and international festivals including: 35 Cannes Lions (including several Golds), Gold Pencils at the One Show and Yellow Pencils at the D&AD; Golds at the LIA Awards, Clio and Andy Awards, GPs at the Wave Festival, at El Ojo, Fiap, Brazilian Advertising Association and the NY Festivals, Prêmio Abril and many “Stars” in the Brazilian Creative Festival (CCSP).
During his career, Guilherme has been a member of important advertising juries such as Cannes, Clio, D&AD, CCSP, Wave, El Ojo, El Sol and Fiap. He’s been on the director’s board of The Brazilian Creative Club for the last 4 years, was a panelist at Cannes Lions 2014 and a speaker at several festivals and seminars, such as the Brazilian Creative Festival and Facebook. He is also a lecturer/tutor of leadership classes at Miami AdSchool São Paulo and Cuca School of Creativity.